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Photos and Videos for MichBnB Social Media
Depicting your B&B experience for the guest is the Number 1 goal for MBBA Marketing. A secondary goal is to depict a Pure Michigan experience.
Other prominent pages are used in MichBnB’s Experience pages — 17 types of experiences. For the Foodie page, for example, it could be a yummy closeup of your breakfast entree. Or what about cocoa and cookies on a table in front of a fireplace? For the Autumn page, pumpkins and mums on your front porch. For the Romance page, a photo of a loving couple taking a selfie on your deck.
A fancy camera isn’t needed. Smartphones and tablets can do the job. Turn it sideways to get a horizontal image. Compose the photo to accommodate the extreme crop. Submit full-resolution, un-cropped photos.
One money saving tip shared by your innkeeper friends is to talk to local real estate agents about who they use for photography. Working with a local and establishing that relationship will give you better results (that perfect sunset or sunrise view, a special breakfast day, possibly using models to help show off your property, etc.)
Other tips:
If possible, move what you’re photographing into the best possible natural light. Don’t use flash.
Simplify the background. Avoid mundane or distracting details, such as an electrical outlet.
Smooth the tablecloth, fluff the pillows, light the candles. Take a sample photo, then critique, adjust the scene, re-shoot.
It’s not only okay to include people in the photo, but it also can be quite desirable to depict your target customers. If they’re guests, get their written permission. An email exchange will do. Better yet, enlist a handsome couple, you know. You can coordinate what they’re wearing and send them off with a plate of brownies.
If people are in your photo, remember that you’re not photographing them as people. You’re photographing people enjoying an experience
If you are doing a regular post for yourself, remember to tag us, and we will reshare it-
- Hash Tag- #MichBnB
- Facebook- @MichiganBedandBreakfastAssociation
- Instagram- @Michigan.BnB
You can send us your photos by dropping them in your MBBA Dropbox folder, or if you have a few, send them by e-mail to: donna@michbnb.com
Thanks for helping #MichBnB being the very Best State Association that tells the stories of the Best Bed and Breakfasts in Michigan.
Sharing MichBnB Pictures
BRANDING
We have used Mandy Murry to create a brand kit and modern and yet familiar identity for the form Laketolake.com
Please send us your logos and we will use them on your listing.
These are the three approved square logos to have your webmaster put on the bottom of your website (footer). The link for the logo picture is Https://MichB
nB.com You can right-click and save as to your computer and then email them to your developer. The logo on the left will be used if you need a rectangular version for your website.
BRANDED OBJECTS
This is a professional shot from the Nordic Pineapple. Note that you could have a similar effect with your phone, by scooting down zooming in, and highlighting the mug for exposure purposes.
The format is landscape, which our website requires in most cases. It would not quite work as a banner image because there is not enough filler space on the left and right sides. It would crop to square adequately. Focus is in the foreground and the background is blurred
Videos
We want to put videos on your listing. The example below is a full interview with Al Heminger and the “under the Radio” guys. What is great about this video is we can take 10 to 1 second snippets and put them in instagram and Facebook reels. Iphones are great for recoring short vidos and they can be snippets of making / serving breakfast (shopping at the farmers market with commentary from vendors works great). having one of your young staff doing the video and coaching is a great experience and then just share the link or the video with us.
