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MBBA-WEBINARS- SPRING 2024 SCHEDULE
Educational Webinars & “Innsider” Trading Schedules
Seven great webinars where we Connect, Learn, and Thrive together during the quiet season without distractions.
- Webinar – Each: MBBA members $15: Non-member- $20
- Webinar – All 7: MBBA members $90: Non-member- $120 (one free)
- MBBA Gold members are free for all webinars.
Open Discussion – What’s on your mind!!!
Insider Trading Over Coffee 1pm – free
- Tuesday, January 23rd, 1:00 p.m.
- Tuesday, February 6th, 1:00 p.m.
- Tuesday, March 12th, 1:00 p.m.
- Tuesday, April 9th, 1:00 p.m.
- Tuesday, May 7th, 1:00 p.m.
Enjoy a no-cost, no-frills chat with your fellow MBBA innkeepers and aspirings at 1 p.m. on selected Tuesdays from January through May. Log in via Zoom or call in by phone. Everyone is invited. Discussion topics are current, open, and unlimited. Check your inboxes for sign-in information at 11 a.m. before each ‘Innsider’ event. Every member gets an invitation; every member is welcome.
Webinar Descriptions
January 18, 2024- How to Use Content Marketing for your Business
– Mandy Murry from Hospitality Concierge
Many free resources are available to highlight your inn, including influencers, social media, and blogs. Mandy will share real-time info for each property on the call (pre-registered and has answered a couple of questions prior)
February 1, 2024 Creative Ideas to Utilize Michigan’s Fruit Basket for your Breakfast- Tommy Fitzgerald from Daddy Chef Empire
Tommy entertained our members at our conference dinner, and we were thrilled when he agreed to speak with us in a webinar about how to utilize Michigan’s Fruit Basket to make homemade options ahead of time to excite and impress your guest’s palettes with jams, sauces, and chutneys.
February 15, 2024 Case Study: How to Design a Marketing Calendar- Marco DiDomizio from Candleberry Inn
Webinar attendees will be shown how to develop a content calendar with essential communication formats, such as articles and blogs, email newsletters, and social media posts, with real-life examples. The webinar will teach which mediums are best suited for each communication type and how the various mediums work together to deliver an integrated marketing message.
March 7, 2024- Understanding the Free Benefits of Partnering with Pure Michigan- Amanda Mason & Bonnie Fink from Pure Michigan
Learn how to update your listing on the Pure Michigan website and various free opportunities to be had to grow your business in 2024.
March 21, 2024- Designing the Guest Experience that keeps them coming back-James Kuester from Kuster Design
Learn about transaction points that directly influence how your guests perceive your inn and the impressions they go home with. You will gather hands-on tips that you can incorporate immediately to enhance the guest experience at your inn, including what makes your inn special, what you can or cannot change, designing for eco-friendly guests, and more.
April 4th, 2024- Understanding the Search AI & Google- Chris McPherson from TakeUp
You can join us for this informative webinar to learn proper prompting when you use AI and Google to gather information for your business. Rate Management will be totally controlled by software and now, most often, management will be totally controlled by software and AI algorithms. All Hotels, OTA’s and booking engines will soon have this.
May 2, 2024 – Understanding the Financial Buzz Words in Hospitality- Chris Simpler from Cartier Mansion
Learn about the technical terms in our business, such as why ADR matters and how it compares to Rev Par. Become a pro at gathering financial information for your business plan, when needing a bank loan or selling your property. And what roles can OTAs play in your bottom line?
Education Committee - Consider Joining
Do you know that practically everything you enjoy about MBBA is the product of dedicated volunteer innkeepers? The annual webinar series and “Innsider Trading” are both projects of the Education Committee. This committee also oversees the online Member Forum and created the “Friends in Touch” program. In addition, its members lend a hand to the Conference Planning Committee.
Hats off and heartfelt thanks to these Education Committee volunteers:
- Ken Andrus, Chair, Leonard at Logan, Grand Rapids
- Brian King, Looking Glass Beachfront Inn, Grand Haven
- Jan Smith, Maple Cove Bed and Breakfast, Leonard
If you’d like to volunteer on an MBBA committee, give Donna a call at 828-595-0253
